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This tool helps your site beat the SEO scramble / Boing Boing

Posted on February 24, 2018 By In search engine optimization With no comments


The web is vast, and while there’s room for everyone, competition is stiff when it comes to landing on that first page of a Google search. That’s why developers aren’t afraid to spend exorbitant amounts of time and money on search engine optimization (SEO) to ensure their sites rank higher than others. However, not all of us have these resources, especially when we’re just starting out. That’s where SEOPop comes in. This tool helps you visualize your site’s SEO performance and gives you tips on how to improve it, all for $9.99.

SEOPop analyzes a website to generate an SEO report card based off of an extensive list of factors and then creates an in-depth audit of the URL being examined. From there, you can look at your site’s report card, identify problems, and see how it stacks up against the competition. You’ll get insights on your site’s speed and loading times, plus you’ll also receive breakdowns of your social signal impact in SEO, including Facebook and Twitter page analysis.

SEOPop gives you the means to improve your site’s exposure while keeping tabs on your competition, and it’s on sale for a limited time. Normally retailing for $149.99, lifetime subscriptions are available for $9.99 in the Boing Boing Store.





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What went wrong at Newsweek, according to current and former staffers.

Posted on February 23, 2018 By In search engine optimization With no comments


In fall 2017, a high-ranking editor at Newsweek was fired four days after filing a grievance to the magazine’s human resources department, complaining of gender discrimination and bullying, and proposing an agreement to leave the company. Her termination letter, which Slate viewed, did not mention the HR complaints. Instead, it laid out a laundry list of performance and conduct concerns.

Sources familiar with her dismissal differ on its legitimacy, but some of the language from her termination letter is striking in light of what has transpired at the magazine since. Her alleged sins included undermining the company’s attempt to enforce aggressive page-view quotas for reporters, insufficient commitment to search engine optimization, and rejecting story proposals for being “not Newsweek.” (At most publications, shooting down story ideas that don’t fit the editorial ethos is an essential part of editors’ jobs.) The letter also faulted her for making an “inflammatory allegation” in a conference call with other top editors. Her inflammatory allegation, according to the termination letter: that “the company had real problem(s) of morale and credibility.”

Just a few months later, that assessment reads as a dramatic understatement. Newsweek is coming apart at the seams. On Feb. 5, the magazine fired three of its top journalists, including the editor in chief, who had been investigating the financial dealings of its parent company, Newsweek Media Group, in the wake of a surprise raid of its offices by investigators for the Manhattan district attorney. Those firings touched off a cascade of public resignations and recriminations at the once-proud publication, leaving its management jumbled and its newsroom gutted. Amid the turmoil, the magazine on Feb. 9 announced after an outside investigation that it was reinstating a top editor it had suspended just weeks earlier over sexual harassment allegations at his previous employer. That prompted a fresh exodus of female staffers.

This week, a cadre of Newsweek’s remaining top editors threatened to resign unless their bosses allowed them to publish one of the investigative stories the fired staffers had been working on. The company’s executives backed down, and the story—headlined “Why Is the Manhattan DA Looking at Newsweek’s Ties to a Christian University?”—ran on Tuesday. It began with an explosive editor’s note accusing Newsweek Media Group’s management of “egregious” breaches of journalistic ethics in the story’s review process.

That embarrassment was a price the company was evidently willing to pay to keep the magazine alive, for the time being . A Newsweek Media Group spokesman said in an email that the investigative Newsweek story and editor’s note “speak for themselves.” Other than providing comment about one specific editor, the company repeatedly declined to comment on claims raised in this article and declined all of Slate’s requests to interview executives and top editors for this article.

But Slate spoke with more than a dozen current and former Newsweek staffers across its New York and London offices, representing all levels of the newsroom’s organizational chart. Most spoke on condition of anonymity, whether due to nondisclosure agreements or credible fear of professional repercussions for speaking out. Taken together, their accounts make clear that the magazine’s core had rotted months before the Manhattan DA raid or the well-publicized firings. And they help to explain how a yearslong attempt to revive a marquee American newsmagazine turned from inspiring to, in the words of one Newsweek journalist, “holy-shit bad” in the span of 12 months.

Though Newsweek has had more than its share of instability over the past decade, the rapidity and sensationalism of the magazine’s latest implosion is, in ways, exceptional. (Disclosure: I interned at Newsweek in the summer of 2010.) Few other major U.S. publications have seen their internal strife strewn across national headlines; still fewer have to worry about their owners funneling money to a religious institution, as Newsweek’s parent company is alleged to have done.

But much of the story, as insiders tell it, will ring disconcertingly familiar to anyone involved in the modern news industry. It’s a tale of a precarious business model, a roller coaster of explosive growth and cruel contraction, mercurial corporate ownership, and journalists forced to produce work so shoddy and craven that they were embarrassed to attach their name to it, all in the name of “saving the company”—and their jobs. At a time when Google and Facebook have become the prime conduits to online news, Newsweek’s downfall highlights the existential vulnerability of even the best-known media brands to the whims of tech companies’ algorithms. It also suggests something more chilling: how quickly a reputable news organization can disintegrate in the hands of the wrong owners.

All media outlets are on a constant hunt for traffic, but not all newsrooms are managed the same way. With near unanimity, the staffers I spoke to described a newsroom ruled by fear, internecine rivalry, and a slavish obsession with clicks at all costs. They told of reporters covering beats such as science, culture, and foreign affairs being judged not on their work’s merit but on their ability to meet targets of 500,000 or 1 million page views per month. They told of top editors angling for one another’s jobs by trying to persuade higher-ups that they could bring in more traffic. Allegations of sexism, favoritism, and bullying were rampant.

At least five former staffers, including the editor who received the laundry list of alleged offenses, said they were fired shortly after either lodging HR complaints, raising questions about editorial strategy, or reporting suspicious irregularities in the company’s traffic data. No one could prove definitively that they had been fired in retribution, but each said they found the timing disturbing. These firings, many agreed—including several of their former colleagues who were not fired—sent a message within the company that dissent would not be tolerated. It was a message hammered home more publicly earlier this month with the dismissals of editor-in-chief Bob Roe, executive editor Kenneth Li, and reporter Celeste Katz.

That nightmarish picture contrasts starkly with the lofty hopes Newsweek staff had harbored for the magazine’s latest incarnation as recently as a year ago. That incarnation began in 2013 when the current owner—then known as IBT Media—bought Newsweek, revived the print edition that had been mothballed the year before, and installed New York Times veteran Jim Impoco as the top editor with the goal of making Newsweek “an indispensable read.”

IBT Media, a privately held firm founded by evangelical Christian friends Etienne Uzac and Johnathan Davis in 2006 when they were in their early 20s, seemed an unlikely candidate to restore Newsweek’s good name. Its flagship publication, the International Business Times, used cheap aggregation and search engine optimization to build impressive online readership figures. But IBT remained relatively little known, even within the industry, until the company purchased Newsweek from Barry Diller’s IAC in 2013 for a sum that was not disclosed. (Three years earlier, the magazine had been famously sold to Sidney Harman for $1 by the Washington Post Company, which also owned the Washington Post and Slate at the time.) It wouldn’t have been entirely unwarranted to predict that IBT Media would milk what remained of Newsweek’s name brand for short-term profit.

Instead, IBT Media gave Impoco space to run the magazine as he saw fit, insiders recalled, including publishing feature stories that seemed to go out of their way to tweak the owners’ religious sensibilities. Against the odds, the revival seemed to be working. Under Impoco’s editorship, Newsweek quickly regained traffic and stature, and in 2016 it was nominated for a National Magazine Award for General Excellence. The higher-ups at IBT Media, sources said, treated Newsweek as a prestige brand within a company whose profits were driven by its faster-paced digital properties.

At least three former reporters on the digital side said they were embarrassed not only by their colleagues’ work, but by their own.

It’s tempting to point to Impoco’s firing in February 2017, the reasons for which were never made public, as the turning point. His replacement, former Time and Newsweek International editor Matt McAllester, undertook unpopular traffic-boosting experiments, oversaw a slew of firings, and stepped down after just six months. Three former employees told Slate they believe McAllester won Impoco’s job by pitching a wildly ambitious plan to CEO Dev Pragad to make Newsweek.com one of the most heavily trafficked news sites in the world—at a time when the company’s owners were desperate to increase revenue. Six months later, McAllester was succeeded by Roe, whom sources described as a deft story editor who did little to stanch the chaos in the newsroom. (Impoco, McAllester, and Roe each declined to comment for this story.)

But multiple sources I spoke to with knowledge of Newsweek’s editorial strategy traced the magazine’s upheaval to a different, and perhaps surprising, source: a crisis at its sister publications, including the International Business Times.

The International Business Times’ rapid growth had fueled the rise of IBT Media and funded the company’s 2013 purchase of Newsweek, as well as some prestige journalism initiatives at IBT itself. By 2016, however, trouble was brewing: The company laid off at least 45 people across its brands as part of a “restructuring” whose motivations were not clearly explained. Those laid off complained publicly that they had not been paid severance.

Then, in March 2017, disaster struck: A major update to Google’s search algorithm, designed to crack down on low-quality, ad-heavy sites and “private blog networks” that are widely viewed as traffic scams, hit IBT Media hard. The flagship IBT publication’s organic search traffic plunged by 50 percent, according to the analytics site SEMrush, as did search traffic at other IBT Media properties. Reports from Social Puncher and BuzzFeed earlier this year revealed evidence of possible advertising fraud at the company. (The company denied that it committed fraud.) Earlier this month, co-founder Uzac and his wife, Marion Kim, the company’s finance director, resigned.

Numerous sources said the pressure to increase traffic at Newsweek was ratcheted up shortly after IBT’s traffic fell off. In the words of one former employee: “IBT was no longer the breadwinner, so Newsweek had to become the breadwinner.” Within weeks, the company shifted seven reporters and editors from IBT to Newsweek, assigning them to cover breaking news in much of the same clicky, rapid-fire style they had learned at IBT. The following month, April, it announced that the company was rebranding from IBT Media to Newsweek Media Group. By June, company leaders were circulating a plan called “Newsweek 100 million” to increase the magazine’s monthly views more than fivefold over the following several years. (Multiple sources showed Slate internal documents that made reference to the plan.) That’s when many of the traffic quotas and performance bonuses took hold.

Several sources said they believed Newsweek really did need to get more nimble: Under Impoco, certain full-time staff reporters had been producing just a handful of stories per year. But it appeared to many sources who spoke with Slate for this story that the company’s executives—including Pragad and Chief Content Officer Dayan Candappa—were trying to compensate for IBT’s lost traffic by turning Newsweek into a content factory in its own right. Several sources, while acknowledging the aggressively ramped-up goals, believed that the increased metabolism would help pay for the magazine to do good journalism. Two sources with knowledge of the company’s high-level operations said they believed the financial stakes were so high the orders were actually coming from the company’s co-owners, Uzac and Davis.

One of the editors who had come over from IBT, Cristina Silva, rose quickly to the position of news director. She became the enforcer of traffic targets, and after McAllester’s dismissal, some sources say she assumed day-to-day control of the newsroom. Others maintain that Roe and Li, her immediate superiors, remained in command, albeit in ways that were less visible to junior staff. Various emails viewed by Slate show both Li and Silva prodding staff to boost their traffic metrics and providing suggestions on how to do so. For all the outrage about the newsroom regime’s obsession with clicks, it’s fair to note that at least some of those suggestions involved original reporting and analysis. All three editors declined to comment for this story.

The staff received details of every writer’s daily and monthly pageview counts, which added to the culture of anxiety. One editor, referring to missed targets, said, “We were told that as editors that if we cared about our reporters we would make sure they didn’t fall into the ‘red zone.’ ” On multiple occasions, the staff was reassured that the traffic sprint was a temporary measure to save the company and that the pressure would soon relent if they met their goals. “Many editors believed—at least for some time—that the company was at a crisis point financially and this strategy was the only way to save it,” one former editor said.

There were carrots to go along with the sticks. Under Candappa, Li, and Silva, Newsweek implemented a magazinewide pay scheme that promised to offset low base salaries with significant bonuses tied to the number of page views each writer generated. Some staffers complained that the scheme failed to differentiate between reporters who were on click-friendly beats—like the Trump administration—and those who covered less trafficked topics such as arts and culture, the Middle East, or immigration. Reporter Christal Hayes, who worked at Newsweek from September to December before leaving, tweeted the bonus scale on Feb. 5, along with her criticism of the incentives it created. “[The] amount of corrections, retractions and issues with content there was pretty insane,” Hayes wrote. “The push was always to have a more ‘clicky’ headline—always—even if it was incorrect or completely not ethical.”

One former editor offered a partial defense of Silva. “I think it is too easy to paint her as the villain of Newsweek’s digital strategy issues,” she said. “She was enforcing targets set from above. Not many other editors were willing to drive staff as hard as she did. Though, to be clear, I don’t think staff should ever be driven that hard.” The company offered a full-throated defense of Silva in an emailed statement to Slate on Feb. 9, calling her “a tireless advocate for first-rate journalism” who “pushed for a more diverse newsroom that would include and empower women and people of color.” Newsweek’s acting editor, Nancy Cooper, also defended Silva. In an emailed statement, she wrote, “Under Cristina Silva’s leadership as News Director of Newsweek, traffic has grown exponentially.”

Indeed, to judge by traffic alone, the scheme worked wonders: Analytics viewed by Slate show that between June and January, Newsweek’s monthly unique views nearly doubled from 18.2 million to more than 34 million. Yet the quotas were never relaxed. And in the process, the magazine produced a string of embarrassing factual blunders and gained a reputation for trolling and click-bait, including (multiple!) pieces claiming that Hillary Clinton could still become president and straightforward science articles shamelessly dressed up with Trump-bashing headlines and tweets. That’s not to say the magazine was bereft of serious analysis or original reporting; all agreed that some journalists were managing to produce strong work under adverse conditions. Still, at least three former reporters on the digital side said they were embarrassed not only by their colleagues’ work, but by their own.

In a public resignation letter on Feb. 5, veteran political journalist Matthew Cooper said he had “never seen more reckless leadership.” He spoke of a “demoralizing” newsroom culture that relentlessly prioritized clicks over journalistic ethics and led to a litany of embarrassing editorial missteps. Even the company’s interns felt the pinch. Claire Shaffer, who interned at Newsweek last summer, said she was initially told she’d be paid. But before she arrived in New York for the job, she was informed that there had been a mistake and they “didn’t have the budget” to pay her: She’d have to work for school credit. She accepted the assignment anyway and spent the summer producing, in her words, “embarrassing click-bait.” More than one former reporter described the experience of working at Newsweek as psychologically traumatic. “My mental health was just down the toilet,” one said. “I had stomach pains going in there every day.”

One former editor said young reporters were driven to write five or six stories per day, and when they complained, they were told by editors that “this is the way it is everywhere” in online media. Shaffer confirmed that. “ ‘It’s like this everywhere’ was definitely something I heard a bunch,” she said, “which was pretty alarming with it being my first media job.”

The race for clicks, and the power of the platform giants to make or break media companies, will sound familiar to any casual student of recent media woes. Still, what happened at Newsweek was not inevitable. As it became clear, by 2016 at the least, that the wave of search- and social media–driven success stories (like IBT) were vulnerable to algorithm changes at Google and Facebook, a handful of media companies whose owners possessed both foresight and financial flexibility were actively tweaking their business models in order to survive. Newsweek Media Group’s leaders, it now seems clear, possessed neither. Many of its staff accommodated themselves to the single-minded strategy that was implemented; sympathetic colleagues noted that some were proud journalists who justified their compromises with the consolation that the traffic sprints were temporary. Some, of course, had families to support. And it quickly became clear that those who didn’t fall in line would be sacked. “People would get laid off and you’d never hear about it,” said a former reporter who was fired last year. “It was like the rapture.”

Some ex-staffers said the chilling effect of those firings also served to deter inquiries about the company’s ties to religious organizations founded by the controversial Christian pastor David Jang. Others disagreed that those ties had directly impacted the newsroom in any way or that newsroom employees had been dissuaded from talking about them before the Feb. 5 firings. The religious college Olivet University, which Jang founded, has at least twice received contracts worth more than $1 million from Newsweek’s parent company, according to recent reporting by Newsweek’s own Katz, Josh Saul, and Josh Keefe. This week, their latest report—the one editors got published by threatening to resign—revealed that in 2016, Newsweek Media Group also gave free, full-page ads to county officials in upstate New York, where Olivet was seeking tax breaks and permits to build a new campus.

Executives seem intent on wringing what remains of the company’s name brand for clicks and ad revenue for as long as they can.

The company’s CEO, Pragad, is a former academic adviser at Olivet; Uzac, the co-founder and chairman who stepped down in February, had previously served as Olivet’s treasurer and vice chairman; and Kim, the former finance director and Uzac’s wife, has close ties to Jang, according to a 2014 Mother Jones investigation headlined, “Who’s Behind Newsweek?” Staff concerns intensified after the DA raid, which reportedly focused at least partly on loans the company had taken out. In a staff meeting held amid this month’s chaos, which one staffer described to the New York Post as “batshit crazy,” Davis pleaded with reporters to stop investigating the company’s ties to Olivet. Davis’ wife is the university’s president. He closed the meeting by suggesting that staffers who weren’t “on board” could find new jobs. And, somewhat bizarrely, he said in an International Business Times story this week that Newsweek Media Group would be working more closely with Olivet University from now on.

Nevertheless, Ronn Torossian, a spokesman for Olivet, pointed to a statement the company gave on Jan. 25, which said that media reports linking Olivet to government probes or to Newsweek were inaccurate. (Newsweek’s story alleging otherwise was published Feb. 20, and Davis gave his interview to the IBT on Feb. 21.)

The company’s Olivet connections, its journalistic compromises, and its alleged treatment of its staff could all be considered evidence of a company willing to blur ethical boundaries. The recent reports from Social Puncher and BuzzFeed implicated only IBT in allegations of buying traffic and ad fraud, and not Newsweek.com. However, three former Newsweek employees separately told Slate they had internally raised questions about Newsweek’s own advertising and traffic-reporting practices. All three said higher-ups had discouraged them from pursuing such questions. Another said that when they expressed concerns to company leaders, “I was told to fuck off 100 different ways.” All three were eventually fired, although there’s no evidence that their termination was related to those inquiries. Newsweek did not comment on the claims.

In a twist, the same editors who were accused by some former staffers of turning Newsweek into a glorified content farm have been among those standing up to executives when it comes to investigating their parent company’s finances. Li was one of those fired on Feb. 5, and Silva was among the group who had prepared letters of resignation in case their bosses blocked publication of the Tuesday story. For all their detractors, it’s easy enough to imagine that both hold journalistic principles that might have held up better under more favorable circumstances. “I think Silva really did think she was saving the company,” one former editor said. A current staffer with knowledge of the company’s strategy said it’s possible that Silva’s click-savvy editing did in fact play a large role in saving the company, or at least prolonging its life.

It now appears rather unlikely that Newsweek’s goal of 100 million page views will come to fruition. Then again, IBT reached 55 million at its peak—nominally, at least—and Newsweek has in many ways become the heir to the IBT business model. Executives seem intent on wringing what remains of the company’s name brand for clicks and ad revenue for as long as they can—even though every recent tweak to the Facebook news-feed algorithm has made it less friendly either to low-quality journalistic content or to journalistic content in general. Departed Newsweek reporters and editors have been replaced with a fresh influx from IBT.

“We used to sit in the newsroom and joke that they’re eventually going to fire all of us and replace us with IBT people,” said one former Newsweek editor. “And then, of course, that’s exactly what happened.”

Will Oremus

Will Oremus is Slate’s senior technology writer.





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10 Simple Hacks to Improve Your Site’s Rankings Today

Posted on February 23, 2018 By In search engine optimization With no comments


93% of internet experiences begin with a search engine, and this isn’t set to change anytime soon. Search engine optimization, (SEO) needs to be a top priority when creating your website.

You could have the most beautiful and informative website out there. However, even with all the dazzling images, engaging content, and fancy search bars, having the best-looking website doesn’t necessarily mean you’re going to get the traffic you need.

If no one can find your site, why have one? Often the reason why other sites are ranking higher than yours on Google is that they are making a conscious effort to improve their SEO.

Luckily, it’s never too late for this to be fixed.

It’s never too late to improve the SEO of your site. #usethosekeywords #simplehackClick To Tweet

The key to boosting your SEO ranking creating content. Not only does your site need to attract visitors with optimized and engaging content, it must also be efficient.

With so many things to keep in mind, sometimes it’s easy to forget about the humans behind the screen. Our ten simple hacks to increase SEO rankings will help you achieve the perfect balance between SEO best practice and user experience.

1. Keyword Research

When it comes to improving your site’s rankings, the saying “fail to prepare, prepare to fail” rings true.

Keyword research lays the foundation for a good SEO campaign. Just take a look at Google’s ranking algorithm. On-page keyword usage plays a major part in determining the way Google views your website.

10 Simple Hacks to Improve Your Site’s Rankings Today Google Algorithm SEO graph
On page keyword usage will improve your SEO ranking | neilpatel.com

To make optimal use of keywords, put yourself in the shoes of a searcher. Going further, imagine that this searcher is looking for what your site offers.

Whether it’s entertainment or products and services, think about how people would search for what your site offers.

If someone were to find your site by searching, what would they type into Google? Chances are it’s going to be short, specific and to the point.

In general, you should avoid vague terms in favor of specific keyword phrases. Say, for instance, you are selling tea online. Instead of just trying to rank for the term ‘tea’, which is vague and has already been used many times, consider what makes your product unique.

Is it organic tea, or green tea? Has it been ethically grown or is it fair trade?

All of these details can help to create a bank of specific keywords to include on your page. Being location specific with your keywords could be helpful when targeting a local audience or clientele.

Be sure to use a useful keyword analytics tool like KWFinder.com which can help you search for terms, similar terms, and location-specific terms.

KWFinder Website Screenshot  10 Simple Hacks to Improve Your Site’s Rankings Today KW Finder
An example of a keyword search in KWFinder

Writing keyword optimized content is a balance of two audiences. The first audience you’re trying to appeal to is Google search algorithms. The second is real people that are actually searching.

Therefore, you need to strike a balance between including keywords and creating engaging content that reads well and flows naturally.

In other words, don’t overdo keyword optimization. Your human audience will pick up on content that seems forced.

‘Our organic tea company offers organic fair trade tea made using organic locally sourced fair trade ingredients’, is an example of content that you should avoid.

Yes, the keywords are there, but you should never try to wedge every keyword into one sentence. Instead, select only the most relevant ones that fit naturally.

Fitting keywords into your content is a craft that can be mastered with practice. You just need to keep in mind that your content should still be useful and credibility needs to be retained.

2. Produce High-Quality Content

This seems simple but cannot be emphasized enough.

Make sure every page on your site is there for a unique purpose and intent. Ask yourself, what are my customers looking for? How can I go beyond their expectations?

Read More: How to Make Your Content Stand Out

Your page should provide useful information and resources that users will benefit from. A quick copy and paste job isn’t going to make the cut. Your site needs to be original and engaging.

3. Improve Your Page’s Loading Speed

Mobile Speed simple hack  10 Simple Hacks to Improve Your Site’s Rankings Today Page load speed
Vladwel | Shutterstock

Firstly, Google sees all. If your page is too slow, it will bump you down in the ranks.

What’s more is that with so many other choices, none of your visitors will want to wait for your page to load.

40% of visitors will simply leave websites that take longer for 3 seconds to load. Once the users are gone, they’re gone. 80% of those visitors won’t return to that website.

40% of #visitors will leave a #website if it takes longer than 3 seconds to loadClick To Tweet

Google will see this high abandonment rate and these negative interactions will further lower your ranking. Lower rankings mean less traffic, so you need to get out of this vicious cycle.

There are lots of ways to speed test your site online to determine if this could be diverting valuable traffic from your page. If this is the case, fix the problem ASAP.

A handy trick is to set your page so that attention-grabbing content loads first. Think images and key headers before text.

Once you pick up the pace, your audience will pick up too. Google’s algorithm will recognize this change and adjust your search ranking accordingly.

4. Properly Format Your Page

Time taken to properly format your page will really pay off. Carefully consider the layout of your website. It should not only be eye-catching but, more importantly, it should come across as professional. Make sure its neat, clear, free from clutter, and intelligently organized.

This will not only make it easier for you to get your message across but will also make it easier for your viewers to navigate. Easy navigation translates to increased time spent on your page.

Attention to small details such as font detail and typography can have major positive effects. Make sure it’s uniform and use colored text, bold font, and italics sparingly.

Less is more! You want your site to be clean and clear.

Bullet point and checklists are ideal. Format an appropriate amount of text so it’s easy to read. This ensures that visitors can quickly and efficiently get all the information they need.

A clean-cut format will also make your page appear more trustworthy and further improve your SEO ranking.

5. Add More Than Just Text

Even if it’s the most compelling information, written content will only get your site so far.

If you want to move up in the SEO ranks then you need to add images. An important hack to know is that images aren’t there just to make your site more attractive. You can also optimize images to improve your SEO ranking.

Images provide an extra chance to get some keywords onto your page. Every image should be named accordingly using a keyword. Take your nice picture of a cup of tea as an example.

Tea Simple Hack  10 Simple Hacks to Improve Your Site’s Rankings Today tea
An image of various tea leaf blends | Shulevskyy Volodymyr | Shutterstock

Instead of vaguely naming an image ‘Tea 1’, you could benefit from a keyword opportunity by naming it ‘Best Antioxidant Green Tea’.

You also should make sure that your images are not going to slow down your page loading time. You may need to compress or resize images to optimize them and improve your SEO ranking.

In reality, pictures are only the beginning. Other media such as videos, slideshows, or audio will add up to a compelling user experience.

Videos, in particular, are the fastest growing and most effective forms of content.

What’s more is that there is a direct correlation between videos and other multimedia sources and your website’s SEO ranking.

But it’s not as easy as making a video and raking in the visitors. Videos, like all other content, has to be high-quality and engaging.

Read More: How to Adapt Your Marketing Strategy to Facebook’s News Feed Changes

Since the big changes to Facebook’s news feed algorithm, all content creators are challenged to create content that stirs meaningful conversation between users. If you’re up to the challenge, you’ll end up providing a truly valuable resource for your visitors.

6. Break up Your Content With Header Tags

Huge chunks of text can be off-putting. If visitors are bombarded by a huge wall of text, they will be discouraged from spending time on your site.

As a result, your SEO ranking will decrease drastically.

Visitors want digestible information that is presented in an approachable format. Using headers is a simple hack to achieve this.

As well as making your site look more approachable, headers break up the content making into easier to skim and easier for visitors to quickly find the information they seek.

Changing header tags is a simple adjustment to make, but will really pay off in terms of ranking. So get those headers formatted ASAP!

7. Optimize Your Site for Mobile Devices

Mobile Phone Simple Hack  10 Simple Hacks to Improve Your Site’s Rankings Today Mobile phone use
GaudiLab | Shutterstock

The number of users accessing the Internet via mobile devices is ever increasing.

If your website is not mobile optimized, then Google is going to bump down your search engine ranking. Simple as.

People are consuming more and more information via mobile devices.  If your site doesn’t work well on cell phones and tablets then your site will suffer the consequences. If you haven’t already, it’s time to catch up. Test out how your website works on mobile and adjust accordingly.

8. Encourage Sharing on Social Media

Social media is one of your most powerful marketing tools. Not only can you use this to your advantage to raise awareness of your brand, you can use social media to enhance your SEO ranking.

The number of Facebook shares, Pinterest pins, and Tweets your site gets can directly influence your SEO rank. People love to share!

Read More: 4 Social Media Marketing Strategies to Test in 2018

A simple hack to increase your number of shares is installing sharing buttons and click to tweets. This will make your website more user-friendly and help you to rank higher in searches.

9. Make Contact Info Accessible

If users struggle to find contact information, they’re not only going to be frustrated but your page will appear less trustworthy.

Google agrees.

Google views websites that have sufficient contact information as more trustworthy and therefore will rank higher in searches.

Adding a ‘Contact Us’ page to your website and including the link in your navigation will earn you a ‘gold star’ from Google. It makes your site seem transparent and enhances user experience.

A well-designed contact form will increase user participation on your site. It will also help you to generate new business opportunities and improve customer service. All while helping you move up in the SEO ranks.

10. Sort your links out!

First and foremost, get rid of dead links. You can use tools like ‘Dead Link Checker’ to find any links with errors on your websites. Then replace them with new working links.

Secondly, make sure to use outbound links. Backing up any claims with links to trustworthy authority sites will increase your website’s credibility.

Finally, make use of internal links. Internal links are a great way of bringing visitors to other pages on your website.

Internal links are essential to establishing your site architecture and make it more attractive in Google’s ranking system. Not only will this keep them on your website but also help to make their experience more engaging.

Read More: How to Make the Most of Internal Links

Search engine algorithms are becoming ever more advanced. As you have seen, they rate numerous components of your page to determine where it will rank in searches.

They also take into account the relevance of your keywords on the page and in the metadata. To add to all of this, they evaluate how long visitors spend on your page, bounce rates, and broken links. The list goes on, but if you want your site to rank well you need to keep up.

So while using these ten hacks to improve your sites SEO ranking, always aim to be effective and efficient.

Do you have any other key SEO hacks to share?

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3 ways to revitalize your digital marketing program

Posted on February 23, 2018 By In search engine optimization With no comments


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One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest.

But often after continued success, marketers face the dreaded performance plateau.  Here are three go-to strategies to try when you find you are stuck with wheels spinning in neutral.

Never underestimate the importance of UX testing

Even a small boost in conversion rate can make an enormous difference in results for a program. Not only does it have potential to boost top line revenue, but it can have a significant impact on bottom line results.

Most marketing leaders find making the business case for user experience (UX) improvement work a slam dunk as minimal gains result in significantly increased revenue. However, it is often easier to preach the importance of testing and focusing on the user than to actually practice this belief.

Here are some tips to keep in mind to make the most of your UX optimization efforts.

  • Get a fresh set of eyes. Whether it be an agency, a consultant, or a new team member, often a new perspective is needed to identify opportunities and create impactful tests. Internal stakeholders can be blinded by personal attachment to work they have done.  They can be biased by past results or be too close to the business to be able to view things through the lens of a prospect.  Getting an impartial voice in the mix can help limit these pitfalls and ensure you are testing the right things to move toward success.
  • Ensure you have the right resource managing your UX strategy. UX requires a unique skill set.  Not only does someone need to be analytically minded, they must be a creative problem solver.  Additionally, this person needs to be highly scientific when it comes to testing and not let their own personal bias and opinions color their thinking.  That’s one tall order! While admittedly not an easy combination of skills to find in one person or agency, it is essential for your UX strategy to work.  Taking the time to ensure the right resource is in place is critical.
  • Ensure the right and left hand are talking. In the digital marketing world, it seems everything is automated. It makes life easier and ensures seamless processes. When it comes to UX, it is important to remember that the experience your potential customer has does not begin the moment they hit your site. It begins pre-click.  The ads your prospects see, the sites on which your ads are served, your social presence, etc. – all of these touchpoints are part of the experience potential customers have with your brand and influence their likelihood of converting once on your site.  Cross-channel learnings are often quantifiable and automated reporting helps to ensure all parties have access to the data and are optimizing accordingly.  However, many of the insights needed are qualitative which means all parties need to be talking. For true UX success, ensure there is an environment that fosters collaboration, the sharing of insights, and avoids a siloed channel approach.

Rethink past approaches

With a constantly changing marketplace, evolving online behavior, and ever improving digital marketing technology, a tactic tested in the past may perform very differently today.  Here are some suggested plans of attack:

  • Revisit failed search campaigns. With improved audience targeting available for search campaigns, general campaigns that were not fruitful in the past can achieve profitability.  Remarketing Lists for Search Ads (RLSA) and Customer Match  are fantastic ways to accomplish this.  Additionally, improvements are continually being made to bid strategies and ad rotation settings that can make a significant impact on a search campaign to hit and exceed goals.
3 ways to revitalize your digital marketing program elizlaird1
Customer Match
  • Rethink attribution. The majority of digital marketers still operate on a last-click basis.  This approach is easy to understand and measure, but often over-emphasizes channels (while understating others), which could leave potential revenue on the table. Using Google Analytics reporting and AdWords Attribution, I suggest marketers re-assess the data. Evaluate the impact of Assisted Conversions, the flow of user paths, and compare performance when toggling between attribution modeling types (first click, last click, time decay, etc.).  Often, there are gems to be found that can help you to refocus your efforts and jumpstart growth.

AdWords Attribution Models  3 ways to revitalize your digital marketing program AdWords Attribution 800x451

  • Consider offline conversions. Not all conversions happen online. Even if most of yours do, if you are not bringing offline conversions into AdWords, you are missing out on the full picture of your program efficacy.  Bringing in offline conversions allows you to utilize automated bidding and ad optimization features to the fullest.  Further, you can create Similar Audience lists based on the characteristics of all your converters, not just online converters.

Keep marketing after the sale

Focusing on customer Lifetime Value (LTV) and retention, rather than limiting your view to just the initial sale, opens up substantial profitability for your existing acquisition efforts. This extends across multiple marketing channels.

  • Utilize social. Social media channels can be a great vehicle for customer service, communication, and brand reinforcement. It gives your brand a personality and a digital connection with your existing customer base.
  • Change the messaging. Social and display advertising is a fantastic way to stay in front of current customers. Now that these individuals have been acquired, your ad messaging will need to change. Ensure messaging speaks to new offerings, awards/industry recognition, and how your company can address additional problems or needs they may have. This is a great opportunity to not just keep your customers engaged with your brand, but to cross-sell them on additional offerings.
  • Create relevant content. Often the focus of site content is to attract and convert a new audience. Ensure your site also speaks to your existing customer base. Utilize your customer service team to understand the needs, concerns, and questions voiced by your customers. Use these insights to create compelling and relevant content that speaks to both prospective and current customers.

Summary

Performance plateaus happen to the best of marketers, but they don’t need to stick around for long. Get creative and think outside of the box. Double-down on conversion optimization, rethink and refine previous marketing tactics, and market for maximum LTV.

These suggestions should help you move beyond current results and take your digital marketing performance to the next level, allowing you to increase revenue, expand your reach, and improve your profitability.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

3 ways to revitalize your digital marketing program ElizabethLaird lg

Elizabeth Laird is an Account Director at SmartSearch Marketing, a Digital Marketing Agency specializing in demand generation and lead management solutions for B2B companies. During her career, Elizabeth has managed all aspects of digital marketing, including paid search, display advertising, lead nurture, social, UX, SEO, branding, and affiliate marketing. She has extensive experience defining strategy and managing operations for large-scale accounts across a variety of industries.

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Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

Posted on February 23, 2018 By In search engine optimization With no comments


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Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners.

In today’s edition of the Search Engine Land Award Winners spotlight series, MediaHub’s associate director of search shares more about the Royal Caribbean search campaign that earned the agency its “Best Enterprise SEM Initiative for Travel & Lifestyle” award. UPMC Health Plan’s Zach Cole is also featured. His team was named the “Best In-house Team of the Year for SEM” at last year’s awards event.

The 2018 Search Engine Land Awards will be hosted on June 12 in Seattle, Washington as part of the SMX Advance Conference after hours events.

First launched in 2015, this will be the fourth consecutive year for the Search Engine Land Awards. And while the event is just over three months from now, the deadline for submitting an entry is nearing. The early-entry deadline for this year’s Search Engine Land Awards is March 31, with applications accepted through April 13, 2018. There’s still plenty of time — and this year’s event includes seven new award categories.

If you’re considering whether or not to submit an entry, be sure to check out what winning has meant to agencies like iCrossing, Precis Digital and SapientRazorfish in our previous interviews with last year’s winners.

Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan MediaHub SEL Award Winner 800x450
MediaHub’s win for the “Best Enterprise SEM Initiative for Travel and Lifestyle” was the first time the agency’s Boston office had submitted a search award entry.

“In addition to truly believing the campaign we put together for Royal Caribbean was a great success, we also wanted to showcase our search skills as an agency on a larger stage,” says Casey Barth, the associate director of search for MediaHub.

To decide which campaign to submit, Barth says the team created an in-depth process to make sure they were not only demonstrating their best work, but giving as many data points and supporting information as they could.

“It started with generating ideas for submissions across all offices, voting on what we felt was the most award-worthy, and then putting a dedicated team member in-place to aggregate data and craft the submission,” says Barth.

The associate director of search says the win was huge for her team, and has echoed the importance they put on Search within a marketing campaign.

When asked what she believes was the key ingredient of the campaign that helped the agency take home the trophy, Barth says she thinks it was the mix of smart optimizations, and “cutting-edge” testing that helped drive performance.

“In addition to submitting one of our top performing campaigns, we also considered all of the strategies implemented from leveraging remarketing audiences and expanding into new markets to establishing a cross-device strategy.”

According to Barth, the Royal Caribbean campaign did an excellent job of showcasing the agency’s strategy, and demonstrated MediaHub’s goal to help clients earn the largest share of attention in a competitive search landscape.

“It was validation to the hard work we put into driving client success, dedication to staying on top of the latest industry trend, and our search practice as a whole,” says Barth of her team’s win.

Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan UPMC SEL Award winner 800x538

UPMC Health Plan’s Zach Cole and Chris Daley were part of the team named the “Best In-house Team of the Year for SEM” at last year’s Search Engine Land Awards event.

“We’re huge fans of Search Engine Land and the creative thinking and next-level knowledge that they feature,” says Cole, “When they Landy Awards launched an In-house Team of the Year category, we, of course, wanted to put our work to the test of the industry experts.”

Cole notes how nice it is to have search-specific award opportunities where his team can demonstrate its innovative and effective search campaign strategies to other professionals in the industry.

“Good work tends to speak for itself, but it’s always nice to discuss the process and share out more of the behind-the-scenes work that only search professionals would understand,” says Cole, “Plus Chris and I have a really great relationship (perhaps having a small team is an advantage in some ways) so it’s always fun to talk about that dynamic as well.”

When considering how to put together their award entry, Cole says, for his team, it’s always about telling a story.

“We start with the foundation of search performance — results, results, results — and shape the narrative from there.”

According to Cole, it took a few days to put the submission materials together.

“The general approach is to take a hard look at all the search work we’ve done for the year, outline the narrative, prepare all the documents to share out, and then, of course, take our annual glamour shot. We also share it out with a few other stakeholders in the company, put on the finishing touches, and finally submit.”

Cole says the team’s winning entry went well beyond simply featuring search insights and results by including details that demonstrated how the team’s search strategy showed empathy for the intended audience and ability to collaborate with other teams.

“We also talked about exploratory methods to uncover learnings from other key groups, and intense research of the problems B2B decision makers are turning to search to solve,” says Cole, “That, combined with relentless monitoring and optimization that you’d expect from dedicated search pros, led to a great campaign and result.”

Cole believes their holistic approach to search really helped drive the team’s success, and says that the award was met with an overwhelming positive response around his department and the UPMC organization as a whole. He also shared that being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department, creating more of an appetite around paid search and the drive to push more boundaries with new campaigns.

“As a small in-house team, we truly valued the recognition and reinforcement of our approach to the competitive search space — especially on a global scale!”

If you want to join the esteemed list of Search Engine Land Award winners, please submit your entry before the early entry deadline of March 31, 2018. Submissions will be accepted through the final deadline of April 13. The Search Engine Land Awards team has added several new categories this year, including Best Search & Social Media Marketing Initiative, Best Research Initiative by an Agency or Individual and Best Boutique Agency for SEO and SEM.

You can learn more about the upcoming awards event and how to submit your entry at 2018 Search Engine Land Awards.

Stay tuned to this column, as the next Search Engine Land Award winners featured will be “In-House Team of the Year for SEO,” “Best Retailer Search Marketing Initiative for SEM,” and “Best B2C SEM Initiative for Enterprise.”


About The Author

Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan AmyGesenhues lg

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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How voice assistants, smart speakers can improve your business

Posted on February 23, 2018 By In search engine optimization With no comments


We take voice search SEO — search engine optimization — for granted today. If you had an iPhone, you have pushed the home button more than once since 2011 asking Siri a question. Android followed soon after with its digital voice assistant. It was not smooth sailing at the beginning where the digital voice assistants often could not understand accents nor simple phrases. It was frustrating for the user.

But digital voice assistant developed. Amazon brought us Echo in 2014 for hands-free user experience to get such information as news, music, and order with Alexa, the digital assistant. Google even has the Google Home. Echo and Home are smart speakers that a wireless speaker combined with a voice command device having a digital voice assistant. It offers interactive actions and handsfree activation with the help of “hot” or “wake” words.

Fast forward to 2018. The shift to mobile continues. Mobile search surpassed desktop search in 2015. According to ComSource, users spend on average 69 percent of their media time on smartphones. The digital voice assistant evolved and expanded to learn and add functionality. In using the cloud, these devices and platforms can respond to your request from telling you what is on your calendar for tomorrow to ordering more cereal from Walmart.

Siri receives over a billion requests daily. Amazon has sold over 21 million Echos in 2017 where there were 5 million Google Home sold during the same period. Clearly, we have embraced digital voice assistants and smart speakers.

Consumers have moved to these technologies and are more dependent on voice search today than ever before. Businesses need to do the same.

Tamara MacDuff, a digital marketing strategist and a speaker on SEO, social media, and content strategy says that people are using voice to search for their favorite stores, restaurants, and things to do.

According to a 2016 study by MindMeld, 61 percent of people use voice-activated searches because they can multi-task and find their answers when their hands or vision occupied.

Why should marketers and businesses care about voice search? Because it’s what customers are doing. MacDuff says that even playing and asking silly questions to their home assistants, like Google Home, Siri or Alexa, is feeding information into the search stream and returned links based on these questions.

When you are developing your SEO program for your business, you need to think about how people speak naturally. Think about how your customers would request services and products. For example, most people will ask, “What’s the weather in Lexington, Kentucky today?” not “Weather in Lexington, Kentucky.”

MacDuff suggests three ways to implement voice search into your content for SEO:

▪  Listen to your prospects. How are they asking you questions about your company, product or service? What are they buying or searching for that complements your products or services? Find out by using the search bars on Amazon, Facebook, Google, Bing, Yahoo, etc.

▪  Create your ideal client. Who are you trying to reach? How are you solving the problems that keep them up at night? How would you be speaking with that prospect if you were face to face with them? Using video is advantageous since it interpreted as interactive by making the customer feel like you are speaking directly to them and their situation.

▪  Base your content on questions and phrases such as “show me” or “where are” and include those phrases in your product descriptions, meta descriptions or alt tags, titles. Having these questions in your content allows Google to pull your information and possibly even put it in position Zero — or the “PPA Box — People Also Ask.” These are also known as “featured snippets” and what Google produces when given a search query. Research how others in your industry and locale are using them, so you have a chance at being included.

▪  As a bonus, focus your content to be based on your location. Voice search is highly localized as people are searching for things near them.

Voice search for SEO has transformed search and is changing how businesses develop content for their websites and social media channels. SEO is not just for rankings anymore; it is about providing answers to your customers when they need it most.





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Is An Expert Roundup For SEO Worth The Effort? Do They Work?

Posted on February 23, 2018 By In search engine optimization With no comments


Is An Expert Roundup For SEO Worth The Effort? Do They Work? experts 1519145007

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If you’ve ever been to a business blog, news site, or pretty much anywhere on the internet you’ve probably run into an expert roundup. Using expert roundups for Search Engine Optimization (SEO) has been popular for a few years now.

But is the expert roundup really all its cracked up to be?

I was part of a discussion about expert roundups for SEO on inbound.org several months ago. A lot of good information and insights were shared.

The consensus seems to be that if they are done the right way and for the right purpose then they can be effective. That’s where most expert roundups go wrong, they’re poorly executed.

Just as everything else with SEO it has to be done for the visitor and not for the search engine. If you can do that then, of course, you’ll see a huge benefit from a search engine boost which means more leads!

There are several questions you should be asking before you even think about an expert roundup for your blog. But first, I just want to be sure everyone is on the same page as to what an expert roundup is.

What An Expert Roundup Is

I’ve already been blathering on about expert roundups so hopefully, you at least have a minimal knowledge of what they are. The name itself gives you a pretty good hint.

An expert roundup is essentially a blog post from a business that draws heavily on expert contributions on a certain topic.

So, if I were doing an expert roundup on search engine optimization I would seek out or ask for input from anybody who’s an expert in SEO. It’s true that expert roundups do often consist of experts who are self-proclaimed experts. Often you’ll be able to see who those ones are, especially if you do some digging into their own website or social media profiles.

Expert roundups don’t have to just be a huge list of expert after expert quoted with their expert advice though. There are more creative and useful ways of doing them. It’s true you’ll find more expert roundups that are simply a huge list rather than a more intelligible story though.

Now that you have a clearer picture of what an expert roundup is, the goal is a really important part of them. Without the right goal then you’re sure to fail. Doesn’t that go for everything though?

What’s The Goal?

Before you mess around with expert roundups for SEO, do you have a proper goal?

Is your goal to get as many backlinks as possible? If that’s the goal then you probably want to keep brainstorming ways to get backlinks. There are more effective methods.

Expert roundups probably aren’t the best way to get backlinks unless you’re the one being featured in the roundup.

If your goal is to provide a great piece of information for your audience and weave it together with expert input then you’re on a good path. Expert roundups are excellent at providing some expert authority to a topic you’re writing about.

They’re a lot of work though.

So when it comes to SEO are they a good opportunity?

Are Expert Roundups Good For SEO?

Yes and no.

If you do an expert roundup for the right SEO reason then yes, they can be very valuable. SEO should always be about website visitors rather than the search engines themselves.

Any quality content is great for SEO and that includes expert roundups. They’re especially beneficial if you can tap into the expert’s audience.

They have to put together methodically though rather than just a bunch of expert quotes puked up onto a page. That’s what I told Youness Bermime in a blog post he wrote about what you should know about expert roundups. It’s an extremely long and detailed read which is great. It’s also a great example of the ideal way to do an expert roundup.

That’s why I say yes and no. Nothing, of course, is automatically good for SEO if it’s done poorly.

Expert roundups are great for SEO if you do them well. There are even writers who focus solely on the expert roundup to help their clients with their SEO.

One thing that can help you determine if you’re doing an expert roundup right or not is how long it takes you. Good blog posts take a long time. they take a lot of time and research to get right. Expert roundups take even longer.

Do Expert Roundups Work?

Of course!

That is if you do it right.

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I wouldn’t just run out there and throw together an expert roundup though. Online services like HARO make it really easy to do that. No, you should put more thought into it.

If you put in the work to put together a quality expert roundup that follows a story and encourages debate or conversation then it will work.

It’s easy to see when someone requesting expert contributions are doing so for SEO reasons only. I’ve even got the bold ones who ask for a link back to their article before even publishing my contribution. Don’t do that. This isn’t about being featured on those though.

There are a few expert roundups I’ve been included on which I’ve felt I needed to expand on the topic more. This is one of them.

 

If an expert roundup is a truly profound topic that deserves more conversation, it will get it. I will write a blog post specifically to elaborate and of course, provide a link back to the original content I was quoted in.

In the many places I’ve been featured as an expert, a few have benefited greatly from their SEO.

So, yes expert roundups can be great for SEO if you do them right. They have to be on a great topic that encourages more conversation.

That means the expert roundup is most likely well put together and is more than just a list of expert quotes.

A long list of expert quotes is boring and won’t benefit your SEO at all.

Who Benefits From An Expert Roundup?

The party who benefits from an expert roundup will vary greatly on how well it’s done. If the author does it the right way using the expert quotes woven intelligently into a broader story then the author will benefit. That s, if it’s an interesting topic that encourages discussion.

In 90% of expert roundup cases, I can unequivocally say that those being quoted are the ones who benefit more than the author.

That’s not because expert roundups don’t work for SEO though. It’s mostly because expert roundups are hastily put together as a quick blog post with original content.

Original content that’s poorly put together isn’t beneficial though.

What types of expert roundups do experts link back to?

I would absolutely never link back to a page I was featured on that’s just a list of experts puked up on a page. That’s so boring there’s no reason to link to it. I will often share it with my social media audience though.

In the few cases where a well-written topic had expert quotes interwoven into the material in a way that made sense then sure, I’ll link to it if I have something more to write about it.

The type of expert roundup posts that work well typically takes a lot more time to put together than your average blog post though. You have to gather up a lot of expert quotes first. You’ll then have to sift through all that information in order to find the best feedback. After that, you have to write the blog post and put it all together in an intelligible way.

If you can do that then you’ll benefit from an expert roundup.

You have to be ready to invest the time to get it right. When you invest the time, do it right, do all the proper outreach then you’ll see some level of success in your SEO efforts.

You Have Options For SEO

Expert roundups can help a lot for SEO efforts but there are also many other options for SEO. Of course, it all starts with proper on-page optimization with your title and meta description.

Beyond that, there are a number of different methods that work well.

  • Guest blog post
  • Be a featured expert
  • Infographic
  • Create 10x content

And of course, the list goes on.

Sometimes the topic you’re writing about fits the expert roundup strategy. If the expert roundup adds a lot of value to the topic you’re writing about, go for it!

Search engine optimization is all about providing value whether it’s in content, expertise, or anything else. It’s always good to talk to an expert about your search engine strategy. There’s a lot to SEO and you need to have a good plan and a fair amount of knowledge to execute it successfully.

It’s not impossible to do it yourself but the benefit of working with an expert is evident once you get deeper into it.



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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

Posted on February 22, 2018 By In search engine optimization With no comments


























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Major armed police operation in Brussels as officers ‘block gunmen in building’ (WATCH LIVE) — RT World News

Posted on February 22, 2018 By In Uncategorized With no comments


Armed police and a helicopter have been deployed to a house in Brussels. At least one armed man is believed to be inside, according to local media.

The incident is taking place near a primary school in the municipality of Forest, on Rue Jean-Baptiste Vanpe. The school is attended by approximately 350 pupils, and the children have been taken inside as a safety precaution. The mayor of Forest, Marc-Jean Ghyssels, has also confirmed the police operation, citing “suspicion of the presence of armed men,” RTBF reported.

A security perimeter has been established, with a witness telling RTL Info that police have ordered residents of the neighborhood to stay inside their homes.

Witnesses told RTBF that armed police and snipers are at the scene. Police helicopters are also flying above the area.

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